January 23, 2025

Philanthropy for the Next Gen: Combining Purpose with Legacy

As wealth transitions to the next generation, engaging young heirs in philanthropy is becoming a crucial aspect of family legacy planning. The next-gen is passionate about social impact, seeking to align their giving with causes they deeply care about while maintaining the family’s values.

Blending tradition with innovation can create meaningful and lasting philanthropic strategies. Here are key approaches to integrating charitable giving into wealth planning:

Values-Driven Giving: Encourage heirs to identify causes that resonate with them, while ensuring alignment with the broader family mission. A structured approach can create a balance between personal passion and generational purpose.

Impact Investing: Beyond traditional donations, impact investing allows families to fund businesses and initiatives that generate both financial returns and social good. This strategy appeals to next-gen investors who seek measurable change.

Donor-Advised Funds (DAFs): A flexible and tax-efficient vehicle, DAFs provide heirs with the ability to make strategic giving decisions over time, fostering active involvement in philanthropy.

Collaborative Philanthropy: Engaging heirs in multi-generational discussions and joint giving initiatives strengthens family bonds while maximizing the impact of charitable efforts.

Technology-Driven Giving: Digital platforms and blockchain-based donations provide transparency and efficiency in charitable contributions, appealing to younger generations who prioritize accountability.

Expert Insights

“Involving the next generation in philanthropy isn’t just about preserving legacy—it’s about evolving it,” said Emily Richards, Head of Philanthropic Strategy at JBI Wealth. “By integrating their interests with structured giving, families can create lasting change while ensuring wealth serves a meaningful purpose.”

Engaging Heirs in Purposeful Giving

For philanthropy to be truly impactful across generations, heirs must feel a sense of ownership and engagement. Encouraging them to participate in grantmaking decisions, nonprofit leadership, and hands-on charitable projects fosters long-term commitment.

Industry Perspectives

“Next-gen philanthropists are redefining giving, emphasizing sustainability and direct impact,” said Michael Carter, Senior Advisor at Global Philanthropy Network. “Families that embrace innovative approaches to wealth stewardship will see their legacies flourish.”

Strategic Philanthropy in Wealth Planning

By integrating philanthropy into estate planning, investment strategies, and business succession, families can ensure their wealth leaves a meaningful imprint for future generations. Whether through private foundations, social enterprises, or community initiatives, purpose-driven giving remains a cornerstone of enduring wealth management.

About JBI Wealth

JBI Wealth is a global leader in wealth management and philanthropy advisory, guiding families through multi-generational giving strategies. With expertise in impact investing and legacy planning, JBI Wealth empowers clients to align their financial success with meaningful social contributions.